CLIENT PORTFOLIO

Vegan & Cruelty-Free
Makeup Company
SERVICES
  • Social Media Management & Engagement

  • Content Creation - Photography & Graphic Design 

  • Influencer Relations

  • Public Relations & Media Management 

  • Digital Marketing & EDM Concept & Design 

  • Product Lookbook Design

  • Brand Campaign Creative Production

In line with the launch of a new website, IlluminateUs worked with Aura Makeup to provide devotees and new followers with revamped social channels, as well as a stunning new brand campaign produced and directed by creative talent co-agency Illuminate Management.

 

Focusing on social media management, graphic design, content creation and influencer relations to drive engagement and digital marketing and PR to gather media following and customer subscriptions, the IlluminateUs team worked thoroughly with Aura Makeup to establish a strong brand image across all areas.

 

With great success in product features and media engagement, Aura Makeup was featured in local and national publications such as Vegan Lifestyle Magazine, Fashion Weekly, Brisbane News, Canberra Weekly and Jetstar Magazine with more in the pipeline for 2017! In addition, beauty editors and influencers gave Aura Makeup lots of love on social media, with stunning posts sharing their passion for beauty conscious makeup!

 

Thanks to our co-agency Illuminate Management, the Aura Makeup campaign was produced and directed by our team using only the best creative talent. After picking one of our #DreamTeams perfect for Aura Makeup, we headed to a inner city loft location where the campaign shoot came to life thanks to photographer Breanna Sheather, hair and makeup artist Sheri Vegas, model Sophie Applegarth and on-set styling and direction by our in-house experts.

About Aura Makeup

Aura Makeup is where beauty and conscience combine; creating a high-performance, 100% vegan, cruelty-free, plant based and mineral based cosmetic brand for the everyday woman, the beauty enthusiast, the professional makeup artist, the fashionista & the supermodel.

 

Australian made and owned, Aura Makeup began on the Sunshine Coast, Queensland with a cause close to their heart – to deliver a ethically-conscious and sustainably sourced makeup line to the market, while still granting the wishes of customers seeking high quality makeup products.

AURAMAKEUP
AURAMAKEUP
beautygoals
beautygoals
IMG_2205edsd
IMG_2205edsd
BrisbaneNewsFlaylay
BrisbaneNewsFlaylay
14045165_1069520983144089_95434389_o
14045165_1069520983144089_95434389_o
Aura_02_wide_edited-1
Aura_02_wide_edited-1
GLIDE-ON-EYE-LINER copy
GLIDE-ON-EYE-LINER copy
Screen Shot 2017-01-25 at 3.42.38 pm
Screen Shot 2017-01-25 at 3.42.38 pm
veganlifestylelongsqaure
veganlifestylelongsqaure

View Email Marketing Design |  Example 1 | 2 | 3

veganlifestylelongsqaure
BrisbaneNewsFlaylay
AURAMAKEUP
Screen Shot 2017-01-25 at 3.42.38 pm
Screen Shot 2016-12-14 at 10.55.36 am
Screen Shot 2017-01-24 at 11.44.27 am
Screen Shot 2017-01-11 at 3.42.40 pm
Unknown-2
Screen Shot 2017-01-05 at 10.51.28 am
Screen Shot 2016-12-14 at 10.56.18 am
Screen Shot 2016-12-08 at 3.16.05 pm
Screen Shot 2016-12-06 at 1.00.35 pm
Screen Shot 2016-11-29 at 11.19.14 am
Screen Shot 2016-11-29 at 11.09.38 am
Screen Shot 2016-11-29 at 11.09.18 am
Screen Shot 2016-11-22 at 3.24.48 pm
aura-makeu
Screen Shot 2016-11-16 at 10.33.39 am
Screen Shot 2016-11-13 at 3.59.50 pm
UndercoverPRO
Youthfulmineraledit
PRODUCT BROCHURE_edited-1
TFA2
STUDIOEFFECTSFOUNDATIONsimple
rosemascaraaura
mastercontouring
plant_edited-2
DSCN3938_edited-1
HD Brow Gel  copy3
findyourglow
Lip Liner_edited-1
GLIDE-ON-EYE-LINER copy
DSCN3883ed
FreshFinishBlush
EYELINERS
CHRISTMAS PACK1desat
definerbrowpalette
beautygoals
BeautyGoals-prep
BeautyGoals-lipliner
BeautyGoals-Lipstick
BeautyGoals-eyeshadow
beauty goals blush
BeautyGoals-eyes
AURASOCIALSUBSCRIBE
AURAMAROON
BBCREAM
IMG_9400
IMG_9338ed
IMG_9393ed
IMG_9379ed
IMG_9352ed
IMG_9333ed_edited-1
IMG_9304ed
IMG_2894ed
IMG_9301ed
IMG_9307d
IMG_2912ed
IMG_2235ed
IMG_2856ed
IMG_2303ed
IMG_2873ed
IMG_2196ed
IMG_1489ed
IMG_2216.edjpg
IMG_2205edsd
IMG_2015ed
DSCN3936ed
IMG_2192ed_edited-1
FullSizeRender3
Flatlay_Aura_01Wide_cropped
FullSizeRender1
edited1mascara
DAFEDITED
Aura_02_wide_edited-1
DSCN3858ed_edited-1
13987820_1069520946477426_1722918819_o
14045165_1069520983144089_95434389_o
SERVICES
  • Social Media Management & Engagement

  • Content Creation - Photography & Graphic Design 

  • Influencer Relations

Swim & Activewear
Collection

IlluminateUs is assisting AlcieMay in the area of social media management and content creation. As part of curating a vibrant and unique social feed to engage and interact with key demographic, our team has created high end creative flatlay and graphics to build a competitive brand image.

 

Look out for more to come in 2017!

About AlcieMay

MADE FOR THE GIRL WHO LOVES THE SUN, SURF AND SAND

AlcieMay is an independent boutique swimwear label, owned and operated by Australian designer Alice Litzow. AlcieMay swimwear is designed and constructed to a superior quality in Australia for the girl who wants the perfect balance of comfort and style. With a focus on unique fabric prints designed from photographs, each print has a story to tell. If you desire nothing less than the best in quality and individuality…

DSCN4000ED2WARM
SHINEON
StockPattern1
DSCN4023ED copy
BlueFitPattern
PolaroidSetup
veganlifestylelongsqaure
BrisbaneNewsFlaylay
AURAMAKEUP
Screen Shot 2017-01-25 at 3.42.38 pm
Screen Shot 2016-12-14 at 10.55.36 am
Screen Shot 2017-01-24 at 11.44.27 am
Screen Shot 2017-01-11 at 3.42.40 pm
Unknown-2
Screen Shot 2017-01-05 at 10.51.28 am
Screen Shot 2016-12-14 at 10.56.18 am
Screen Shot 2016-12-08 at 3.16.05 pm
Screen Shot 2016-12-06 at 1.00.35 pm
Screen Shot 2016-11-29 at 11.19.14 am
Screen Shot 2016-11-29 at 11.09.38 am
Screen Shot 2016-11-29 at 11.09.18 am
Screen Shot 2016-11-22 at 3.24.48 pm
aura-makeu
Screen Shot 2016-11-16 at 10.33.39 am
Screen Shot 2016-11-13 at 3.59.50 pm
UndercoverPRO
Youthfulmineraledit
PRODUCT BROCHURE_edited-1
TFA2
STUDIOEFFECTSFOUNDATIONsimple
rosemascaraaura
mastercontouring
plant_edited-2
DSCN3938_edited-1
HD Brow Gel  copy3
findyourglow
Lip Liner_edited-1
GLIDE-ON-EYE-LINER copy
DSCN3883ed
FreshFinishBlush
EYELINERS
CHRISTMAS PACK1desat
definerbrowpalette
beautygoals
BeautyGoals-prep
BeautyGoals-lipliner
BeautyGoals-Lipstick
BeautyGoals-eyeshadow
beauty goals blush
BeautyGoals-eyes
AURASOCIALSUBSCRIBE
AURAMAROON
BBCREAM
IMG_9400
IMG_9338ed
IMG_9393ed
IMG_9379ed
IMG_9352ed
IMG_9333ed_edited-1
IMG_9304ed
IMG_2894ed
IMG_9301ed
IMG_9307d
IMG_2912ed
IMG_2235ed
IMG_2856ed
IMG_2303ed
IMG_2873ed
IMG_2196ed
IMG_1489ed
IMG_2216.edjpg
IMG_2205edsd
IMG_2015ed
DSCN3936ed
IMG_2192ed_edited-1
FullSizeRender3
Flatlay_Aura_01Wide_cropped
FullSizeRender1
edited1mascara
DAFEDITED
Aura_02_wide_edited-1
DSCN3858ed_edited-1
13987820_1069520946477426_1722918819_o
14045165_1069520983144089_95434389_o
Premium Handbag 
Range
SERVICES
  • Social Media Management & Engagement

  • Content Creation - Photography & Graphic Design 

  • Public Relations & Media Management 

  • Digital Marketing & EDM Concept & Design 

  • Product Lookbook Design

IlluminateUs engaged with Knowheretohide in the areas of social media management, branding, content creation, PR and Digital Marketing. Beginning with the relaunching of the brand, our team assisted with initial creative direction and brand consulting while preparing social media channels and content for media. Gathering unique branding images and creating a strong visual mood board for followers, the brand was received well by key demographic and press, thanks to the striking product and effective content. Using email marketing design to create informative brand updates for media and customers, IlluminateUs successfully engaged key initial contacts throughout local and national industry and consumer groups.

About Knowheretohide

Knowheretohide are setting a new standard of style with a range of bags made from hand picked top-shelf cowhide. With rugged good looks, these statement bags are indelibly cool, made to last and transcend the everyday.

KWTH2
KWTH2

KWTH3
KWTH3

KWTH1
KWTH1

KWTH2
KWTH2

1/3

View Email Marketing Design |  Example  1  |  2

IMG_0369ed
IMG_1268eedd
IMG_1199ed
IMG_0425ed
IMG_0359ed
IMG_0381ed
1
IMG_0357ed
IMG_0385ed
IMG_0398ed
IMG_6536eded
IMG_1264ed_edited-1
IMG_0415ed
IMG_2283ed23
Hendrix_801_front_cut
IMG_1238eded_edited-1
IMG_2015ed
IMG_0425ed
IMG_0359ed
IMG_0381ed
1
IMG_0357ed
IMG_0385ed
IMG_0398ed
IMG_6536eded
IMG_1264ed_edited-1
IMG_0415ed
IMG_2283ed23
IMG_2015ed
IMG_1238eded_edited-1
Hendrix_801_front_cut
Vegan & Cruelty-Free
Makeup Company

In line with the launch of a new website, IlluminateUs worked with Aura Makeup to provide devotees and new followers with revamped social channels, as well as a stunning new brand campaign produced and directed by creative talent co-agency Illuminate Management.

 

Focusing on social media management, graphic design, content creation and influencer relations to drive engagement and digital marketing and PR to gather media following and customer subscriptions, the IlluminateUs team worked thoroughly with Aura Makeup to establish a strong brand image across all areas.

 

With great success in product features and media engagement, Aura Makeup was featured in local and national publications such as Vegan Lifestyle Magazine, Fashion Weekly, Brisbane News, Canberra Weekly and Jetstar Magazine with more in the pipeline for 2017! In addition, beauty editors and influencers gave Aura Makeup lots of love on social media, with stunning posts sharing their passion for beauty conscious makeup!

 

Thanks to our co-agency Illuminate Management, the Aura Makeup campaign was produced and directed by our team using only the best creative talent. After picking one of our #DreamTeams perfect for Aura Makeup, we headed to a inner city loft location where the campaign shoot came to life thanks to photographer Breanna Sheather, hair and makeup artist Sheri Vegas, model Sophie Applegarth and on-set styling and direction by our in-house experts.

About Aura Makeup

Aura Makeup is where beauty and conscience combine; creating a high-performance, 100% vegan, cruelty-free, plant based and mineral based cosmetic brand for the everyday woman, the beauty enthusiast, the professional makeup artist, the fashionista & the supermodel.

 

Australian made and owned, Aura Makeup began on the Sunshine Coast, Queensland with a cause close to their heart – to deliver a ethically-conscious and sustainably sourced makeup line to the market, while still granting the wishes of customers seeking high quality makeup products.

AURAMAKEUP
AURAMAKEUP
beautygoals
beautygoals
IMG_2205edsd
IMG_2205edsd
BrisbaneNewsFlaylay
BrisbaneNewsFlaylay
14045165_1069520983144089_95434389_o
14045165_1069520983144089_95434389_o
Aura_02_wide_edited-1
Aura_02_wide_edited-1
GLIDE-ON-EYE-LINER copy
GLIDE-ON-EYE-LINER copy
Screen Shot 2017-01-25 at 3.42.38 pm
Screen Shot 2017-01-25 at 3.42.38 pm
veganlifestylelongsqaure
veganlifestylelongsqaure

View Email Marketing Design |  Example 1 | 2 | 3

veganlifestylelongsqaure
BrisbaneNewsFlaylay
AURAMAKEUP
Screen Shot 2017-01-25 at 3.42.38 pm
Screen Shot 2016-12-14 at 10.55.36 am
Screen Shot 2017-01-24 at 11.44.27 am
Screen Shot 2017-01-11 at 3.42.40 pm
Unknown-2
Screen Shot 2017-01-05 at 10.51.28 am
Screen Shot 2016-12-14 at 10.56.18 am
Screen Shot 2016-12-08 at 3.16.05 pm
Screen Shot 2016-12-06 at 1.00.35 pm
Screen Shot 2016-11-29 at 11.19.14 am
Screen Shot 2016-11-29 at 11.09.38 am
Screen Shot 2016-11-29 at 11.09.18 am
Screen Shot 2016-11-22 at 3.24.48 pm
aura-makeu
Screen Shot 2016-11-16 at 10.33.39 am
Screen Shot 2016-11-13 at 3.59.50 pm
UndercoverPRO
Youthfulmineraledit
PRODUCT BROCHURE_edited-1
TFA2
STUDIOEFFECTSFOUNDATIONsimple
rosemascaraaura
mastercontouring
plant_edited-2
DSCN3938_edited-1
HD Brow Gel  copy3
findyourglow
Lip Liner_edited-1
GLIDE-ON-EYE-LINER copy
DSCN3883ed
FreshFinishBlush
EYELINERS
CHRISTMAS PACK1desat
definerbrowpalette
beautygoals
BeautyGoals-prep
BeautyGoals-lipliner
BeautyGoals-Lipstick
BeautyGoals-eyeshadow
beauty goals blush
BeautyGoals-eyes
AURASOCIALSUBSCRIBE
AURAMAROON
BBCREAM
IMG_9400
IMG_9338ed
IMG_9393ed
IMG_9379ed
IMG_9352ed
IMG_9333ed_edited-1
IMG_9304ed
IMG_2894ed
IMG_9301ed
IMG_9307d
IMG_2912ed
IMG_2235ed
IMG_2856ed
IMG_2303ed
IMG_2873ed
IMG_2196ed
IMG_1489ed
IMG_2216.edjpg
IMG_2205edsd
IMG_2015ed
DSCN3936ed
IMG_2192ed_edited-1
FullSizeRender3
Flatlay_Aura_01Wide_cropped
FullSizeRender1
edited1mascara
DAFEDITED
Aura_02_wide_edited-1
DSCN3858ed_edited-1
13987820_1069520946477426_1722918819_o
14045165_1069520983144089_95434389_o
SERVICES
  • Social Media Management & Engagement

  • Content Creation - Photography & Graphic Design 

  • Influencer Relations

Swim & Activewear
Collection

IlluminateUs is assisting AlcieMay in the area of social media management and content creation. As part of curating a vibrant and unique social feed to engage and interact with key demographic, our team has created high end creative flatlay and graphics to build a competitive brand image.

 

Look out for more to come in 2017!

About AlcieMay

MADE FOR THE GIRL WHO LOVES THE SUN, SURF AND SAND

AlcieMay is an independent boutique swimwear label, owned and operated by Australian designer Alice Litzow. AlcieMay swimwear is designed and constructed to a superior quality in Australia for the girl who wants the perfect balance of comfort and style. With a focus on unique fabric prints designed from photographs, each print has a story to tell. If you desire nothing less than the best in quality and individuality…

DSCN4000ED2WARM
SHINEON
StockPattern1
DSCN4023ED copy
BlueFitPattern
PolaroidSetup
veganlifestylelongsqaure
BrisbaneNewsFlaylay
AURAMAKEUP
Screen Shot 2017-01-25 at 3.42.38 pm
Screen Shot 2016-12-14 at 10.55.36 am
Screen Shot 2017-01-24 at 11.44.27 am
Screen Shot 2017-01-11 at 3.42.40 pm
Unknown-2
Screen Shot 2017-01-05 at 10.51.28 am
Screen Shot 2016-12-14 at 10.56.18 am
Screen Shot 2016-12-08 at 3.16.05 pm
Screen Shot 2016-12-06 at 1.00.35 pm
Screen Shot 2016-11-29 at 11.19.14 am
Screen Shot 2016-11-29 at 11.09.38 am
Screen Shot 2016-11-29 at 11.09.18 am
Screen Shot 2016-11-22 at 3.24.48 pm
aura-makeu
Screen Shot 2016-11-16 at 10.33.39 am
Screen Shot 2016-11-13 at 3.59.50 pm
UndercoverPRO
Youthfulmineraledit
PRODUCT BROCHURE_edited-1
TFA2
STUDIOEFFECTSFOUNDATIONsimple
rosemascaraaura
mastercontouring
plant_edited-2
DSCN3938_edited-1
HD Brow Gel  copy3
findyourglow
Lip Liner_edited-1
GLIDE-ON-EYE-LINER copy
DSCN3883ed
FreshFinishBlush
EYELINERS
CHRISTMAS PACK1desat
definerbrowpalette
beautygoals
BeautyGoals-prep
BeautyGoals-lipliner
BeautyGoals-Lipstick
BeautyGoals-eyeshadow
beauty goals blush
BeautyGoals-eyes
AURASOCIALSUBSCRIBE
AURAMAROON
BBCREAM
IMG_9400
IMG_9338ed
IMG_9393ed
IMG_9379ed
IMG_9352ed
IMG_9333ed_edited-1
IMG_9304ed
IMG_2894ed
IMG_9301ed
IMG_9307d
IMG_2912ed
IMG_2235ed
IMG_2856ed
IMG_2303ed
IMG_2873ed
IMG_2196ed
IMG_1489ed
IMG_2216.edjpg
IMG_2205edsd
IMG_2015ed
DSCN3936ed
IMG_2192ed_edited-1
FullSizeRender3
Flatlay_Aura_01Wide_cropped
FullSizeRender1
edited1mascara
DAFEDITED
Aura_02_wide_edited-1
DSCN3858ed_edited-1
13987820_1069520946477426_1722918819_o
14045165_1069520983144089_95434389_o
Premium Handbag 
Range
SERVICES
  • Social Media Management & Engagement

  • Content Creation - Photography & Graphic Design 

  • Public Relations & Media Management 

  • Digital Marketing & EDM Concept & Design 

  • Product Lookbook Design

IlluminateUs engaged with Knowheretohide in the areas of social media management, branding, content creation, PR and Digital Marketing. Beginning with the relaunching of the brand, our team assisted with initial creative direction and brand consulting while preparing social media channels and content for media. Gathering unique branding images and creating a strong visual mood board for followers, the brand was received well by key demographic and press, thanks to the striking product and effective content. Using email marketing design to create informative brand updates for media and customers, IlluminateUs successfully engaged key initial contacts throughout local and national industry and consumer groups.

About Knowheretohide

Knowheretohide are setting a new standard of style with a range of bags made from hand picked top-shelf cowhide. With rugged good looks, these statement bags are indelibly cool, made to last and transcend the everyday.

KWTH2
KWTH2

KWTH3
KWTH3

KWTH1
KWTH1

KWTH2
KWTH2

1/3

View Email Marketing Design |  Example  1  |  2

IMG_0369ed
IMG_1268eedd
IMG_1199ed
IMG_0425ed
IMG_0359ed
IMG_0381ed
1
IMG_0357ed
IMG_0385ed
IMG_0398ed
IMG_6536eded
IMG_1264ed_edited-1
IMG_0415ed
IMG_2283ed23
Hendrix_801_front_cut
IMG_1238eded_edited-1
IMG_2015ed
IMG_0425ed
IMG_0359ed
IMG_0381ed
1
IMG_0357ed
IMG_0385ed
IMG_0398ed
IMG_6536eded
IMG_1264ed_edited-1
IMG_0415ed
IMG_2283ed23
IMG_2015ed
IMG_1238eded_edited-1
Hendrix_801_front_cut
Vegan & Cruelty-Free
Makeup Company
SERVICES
  • Social Media Management & Engagement

  • Content Creation - Photography & Graphic Design 

  • Influencer Relations

  • Public Relations & Media Management 

  • Digital Marketing & EDM Concept & Design 

  • Product Lookbook Design

  • Brand Campaign Creative Production

In line with the launch of a new website, IlluminateUs worked with Aura Makeup to provide devotees and new followers with revamped social channels, as well as a stunning new brand campaign produced and directed by creative talent co-agency Illuminate Management.

 

Focusing on social media management, graphic design, content creation and influencer relations to drive engagement and digital marketing and PR to gather media following and customer subscriptions, the IlluminateUs team worked thoroughly with Aura Makeup to establish a strong brand image across all areas.

 

With great success in product features and media engagement, Aura Makeup was featured in local and national publications such as Vegan Lifestyle Magazine, Fashion Weekly, Brisbane News, Canberra Weekly and Jetstar Magazine with more in the pipeline for 2017! In addition, beauty editors and influencers gave Aura Makeup lots of love on social media, with stunning posts sharing their passion for beauty conscious makeup!

 

Thanks to our co-agency Illuminate Management, the Aura Makeup campaign was produced and directed by our team using only the best creative talent. After picking one of our #DreamTeams perfect for Aura Makeup, we headed to a inner city loft location where the campaign shoot came to life thanks to photographer Breanna Sheather, hair and makeup artist Sheri Vegas, model Sophie Applegarth and on-set styling and direction by our in-house experts.

About Aura Makeup

Aura Makeup is where beauty and conscience combine; creating a high-performance, 100% vegan, cruelty-free, plant based and mineral based cosmetic brand for the everyday woman, the beauty enthusiast, the professional makeup artist, the fashionista & the supermodel.

 

Australian made and owned, Aura Makeup began on the Sunshine Coast, Queensland with a cause close to their heart – to deliver a ethically-conscious and sustainably sourced makeup line to the market, while still granting the wishes of customers seeking high quality makeup products.

AURAMAKEUP
AURAMAKEUP
beautygoals
beautygoals
IMG_2205edsd
IMG_2205edsd
BrisbaneNewsFlaylay
BrisbaneNewsFlaylay
14045165_1069520983144089_95434389_o
14045165_1069520983144089_95434389_o
Aura_02_wide_edited-1
Aura_02_wide_edited-1
GLIDE-ON-EYE-LINER copy
GLIDE-ON-EYE-LINER copy
Screen Shot 2017-01-25 at 3.42.38 pm
Screen Shot 2017-01-25 at 3.42.38 pm
veganlifestylelongsqaure
veganlifestylelongsqaure

View Email Marketing Design |  Example 1 | 2 | 3

veganlifestylelongsqaure
BrisbaneNewsFlaylay
AURAMAKEUP
Screen Shot 2017-01-25 at 3.42.38 pm
Screen Shot 2016-12-14 at 10.55.36 am
Screen Shot 2017-01-24 at 11.44.27 am
Screen Shot 2017-01-11 at 3.42.40 pm
Unknown-2
Screen Shot 2017-01-05 at 10.51.28 am
Screen Shot 2016-12-14 at 10.56.18 am
Screen Shot 2016-12-08 at 3.16.05 pm
Screen Shot 2016-12-06 at 1.00.35 pm
Screen Shot 2016-11-29 at 11.19.14 am
Screen Shot 2016-11-29 at 11.09.38 am
Screen Shot 2016-11-29 at 11.09.18 am
Screen Shot 2016-11-22 at 3.24.48 pm
aura-makeu
Screen Shot 2016-11-16 at 10.33.39 am
Screen Shot 2016-11-13 at 3.59.50 pm
UndercoverPRO
Youthfulmineraledit
PRODUCT BROCHURE_edited-1
TFA2
STUDIOEFFECTSFOUNDATIONsimple
rosemascaraaura
mastercontouring
plant_edited-2
DSCN3938_edited-1
HD Brow Gel  copy3
findyourglow
Lip Liner_edited-1
GLIDE-ON-EYE-LINER copy
DSCN3883ed
FreshFinishBlush
EYELINERS
CHRISTMAS PACK1desat
definerbrowpalette
beautygoals
BeautyGoals-prep
BeautyGoals-lipliner
BeautyGoals-Lipstick
BeautyGoals-eyeshadow
beauty goals blush
BeautyGoals-eyes
AURASOCIALSUBSCRIBE
AURAMAROON
BBCREAM
IMG_9400
IMG_9338ed
IMG_9393ed
IMG_9379ed
IMG_9352ed
IMG_9333ed_edited-1
IMG_9304ed
IMG_2894ed
IMG_9301ed
IMG_9307d
IMG_2912ed
IMG_2235ed
IMG_2856ed
IMG_2303ed
IMG_2873ed
IMG_2196ed
IMG_1489ed
IMG_2216.edjpg
IMG_2205edsd
IMG_2015ed
DSCN3936ed
IMG_2192ed_edited-1
FullSizeRender3
Flatlay_Aura_01Wide_cropped
FullSizeRender1
edited1mascara
DAFEDITED
Aura_02_wide_edited-1
DSCN3858ed_edited-1
13987820_1069520946477426_1722918819_o
14045165_1069520983144089_95434389_o
SERVICES
  • Social Media Management & Engagement

  • Content Creation - Photography & Graphic Design 

  • Influencer Relations

Swim & Activewear
Collection

IlluminateUs is assisting AlcieMay in the area of social media management and content creation. As part of curating a vibrant and unique social feed to engage and interact with key demographic, our team has created high end creative flatlay and graphics to build a competitive brand image.

 

Look out for more to come in 2017!

About AlcieMay

MADE FOR THE GIRL WHO LOVES THE SUN, SURF AND SAND

AlcieMay is an independent boutique swimwear label, owned and operated by Australian designer Alice Litzow. AlcieMay swimwear is designed and constructed to a superior quality in Australia for the girl who wants the perfect balance of comfort and style. With a focus on unique fabric prints designed from photographs, each print has a story to tell. If you desire nothing less than the best in quality and individuality…

DSCN4000ED2WARM
SHINEON
StockPattern1
DSCN4023ED copy
BlueFitPattern
PolaroidSetup
veganlifestylelongsqaure
BrisbaneNewsFlaylay
AURAMAKEUP
Screen Shot 2017-01-25 at 3.42.38 pm
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Premium Handbag 
Range
SERVICES
  • Social Media Management & Engagement

  • Content Creation - Photography & Graphic Design 

  • Public Relations & Media Management 

  • Digital Marketing & EDM Concept & Design 

  • Product Lookbook Design

IlluminateUs engaged with Knowheretohide in the areas of social media management, branding, content creation, PR and Digital Marketing. Beginning with the relaunching of the brand, our team assisted with initial creative direction and brand consulting while preparing social media channels and content for media. Gathering unique branding images and creating a strong visual mood board for followers, the brand was received well by key demographic and press, thanks to the striking product and effective content. Using email marketing design to create informative brand updates for media and customers, IlluminateUs successfully engaged key initial contacts throughout local and national industry and consumer groups.

About Knowheretohide

Knowheretohide are setting a new standard of style with a range of bags made from hand picked top-shelf cowhide. With rugged good looks, these statement bags are indelibly cool, made to last and transcend the everyday.

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View Email Marketing Design |  Example  1  |  2

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Author, Speaker & Emotional Fitness Mentor
SERVICES
  • PR, marketing, talent management, graphic design, web development, social media strategy and platform re-developement, content creation, online store management and deliveries, list management, EDM configuration and daily subscriber updates, press release & copywriting, business development, event management, guest list management, national press engagement, file management and archiving.

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IlluminateUs was contracted for a multitude of services incorporated with the launch of Cynthia Morton's most recent book publication and the redesign of her website and rebranding.  Along with experiencing a brand new website by IlluminateUs web developers, her followers were treated to a revamp of her blog, social media platforms and an brand new online store featuring her books and official merchandise. With the launch of her third published work The Four Seasons of the Heart, IlluminateUs assisted in the organisation of the launch events around Australia. Additionally, IlluminateUs managed the daily social media scheduling and online distribution of Cynthia Morton's renowned Daily Word Vitamins, including the graphic design, managing Vlogs and formatting of each release. 

 

IlluminateUs was privileged to engage with such a dynamic and inspirational industry icon for PR, Marketing, Digital, Social Media and Events solutions, as well as management of her speaking engagements and the launch of her new quartet of books, Four Seasons of the Heart. 

About Cynthia Morton

Hope Masseuse, Wordsmith, Speaker, Bestselling Author and creator of the award-winning Emotional Fitness program.

 

Since 1995 she has helped nearly 30,000 Australians – from the leaders of commerce and industry, indigenous communities, elite athletes and teens - improve their emotional health and well-being. Her extraordinary work has been recognized with an Australian of the Year Award (Qld. Local Hero Category 2005), The Prime Ministers Award of Excellence Award, and The Pride of Australia Medal.

 

Cynthia is a columnist and contributor for many high profile magazines and her Emotional Fitness program has provided services for many prestigious entities and government groups around Australia. 

View Email Marketing Design |  Example  1 

Author, Businessman & Globetrotter
SERVICES
  • Public Relations and Media 

  • Book Launch Sydney - Event Management

CLIENT PORTFOLIO

Vegan & Cruelty-Free
Makeup Company
SERVICES
  • Social Media Management & Engagement

  • Content Creation - Photography & Graphic Design 

  • Influencer Relations

  • Public Relations & Media Management 

  • Digital Marketing & EDM Concept & Design 

  • Product Lookbook Design

  • Brand Campaign Creative Production

  • Event management

In line with the launch of a new website, IlluminateUs worked with Aura Makeup to provide devotees and new followers with revamped social channels, as well as a stunning new brand campaign produced and directed by creative talent co-agency Illuminate Management.

 

Focusing on social media management, graphic design, content creation and influencer relations to drive engagement and digital marketing and PR to gather media following and customer subscriptions, the IlluminateUs team worked thoroughly with Aura Makeup to establish a strong brand image across all areas.

 

With great success in product features and media engagement, Aura Makeup was featured in local and national publications such as Vegan Lifestyle Magazine, Fashion Weekly, Brisbane News, Canberra Weekly and Jetstar Magazine with more in the pipeline for 2017! In addition, beauty editors and influencers gave Aura Makeup lots of love on social media, with stunning posts sharing their passion for beauty conscious makeup!

 

Thanks to our co-agency Illuminate Management, the Aura Makeup campaign was produced and directed by our team using only the best creative talent. After picking one of our #DreamTeams perfect for Aura Makeup, we headed to a inner city loft location where the campaign shoot came to life thanks to photographer Breanna Sheather, hair and makeup artist Sheri Vegas, model Sophie Applegarth and on-set styling and direction by our in-house experts.

About Aura Makeup

Aura Makeup is where beauty and conscience combine; creating a high-performance, 100% vegan, cruelty-free, plant based and mineral based cosmetic brand for the everyday woman, the beauty enthusiast, the professional makeup artist, the fashionista & the supermodel.

 

Australian made and owned, Aura Makeup began on the Sunshine Coast, Queensland with a cause close to their heart – to deliver a ethically-conscious and sustainably sourced makeup line to the market, while still granting the wishes of customers seeking high quality makeup products.

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View Email Marketing Design |  Example 1 | 2 | 3

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SERVICES
  • Social Media Management & Engagement

  • Content Creation - Photography & Graphic Design 

  • Influencer Relations

Swim & Activewear
Collection

IlluminateUs is assisting AlcieMay in the area of social media management and content creation. As part of curating a vibrant and unique social feed to engage and interact with key demographic, our team has created high end creative flatlay and graphics to build a competitive brand image.

 

Look out for more to come in 2017!

About AlcieMay

MADE FOR THE GIRL WHO LOVES THE SUN, SURF AND SAND

AlcieMay is an independent boutique swimwear label, owned and operated by Australian designer Alice Litzow. AlcieMay swimwear is designed and constructed to a superior quality in Australia for the girl who wants the perfect balance of comfort and style. With a focus on unique fabric prints designed from photographs, each print has a story to tell. If you desire nothing less than the best in quality and individuality…

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Premium Handbag 
Range
SERVICES
  • Social Media Management & Engagement

  • Content Creation - Photography & Graphic Design 

  • Public Relations & Media Management 

  • Digital Marketing & EDM Concept & Design 

  • Product Lookbook Design

IlluminateUs engaged with Knowheretohide in the areas of social media management, branding, content creation, PR and Digital Marketing. Beginning with the relaunching of the brand, our team assisted with initial creative direction and brand consulting while preparing social media channels and content for media. Gathering unique branding images and creating a strong visual mood board for followers, the brand was received well by key demographic and press, thanks to the striking product and effective content. Using email marketing design to create informative brand updates for media and customers, IlluminateUs successfully engaged key initial contacts throughout local and national industry and consumer groups.

About Knowheretohide

Knowheretohide are setting a new standard of style with a range of bags made from hand picked top-shelf cowhide. With rugged good looks, these statement bags are indelibly cool, made to last and transcend the everyday.

KWTH2
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KWTH1
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KWTH2

1/3

View Email Marketing Design |  Example  1  |  2

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Cleaning & Home Solutions

IlluminateUs is assisting Nature Direct Australia with social media management and content creation. With an extensive following of existing distributors and customers engaged through network marketing, IlluminateUs is creating exciting content and employing effective social feed management to continue to build and interact with key demographic.  

Look out for more to come in 2017!

About Nature Direct Australia

Amazing essential-oil based home care solutions that really work brought to you by an inspirational team of people who genuinely care for your health and wellbeing – what more could you ask for?

Nature Direct is all about making a difference in our world by creating safer, healthier, happier homes and work places.

Emerging Designer Online Platform
SERVICES
  • Public Relations and Media 

  • Email Digital Marketing Design & Management

  • Graphic Design

IWANTNED enlisted IlluminateUs to manage PR and Media Relations through high end email digital marketing and stratigic press updates. With striking email design and insightful press releases, connections between local and national press contacts and the NED brand were formed and nutured. 

About NED (New and Emerging Designers)

Providing new and dynamic opportunities for young Australian Fashion Designers

 

New Emerging Designers (NED) is an new all-purpose platform designed to assist young, budding entrepreneurial designers in showcasing and selling their designs and accessories online.

 

NED recognised a need to provide a place where next generation designers can sell, pitch and take pre-orders for designs; as well as find and build an audience without the financial burden of having to fund a full line or have their own store immediately out of design school.

View Email Marketing Design |  Example   |  2

SERVICES
  • Social Media Management & Engagement & Content Creation 

  • PR traditional

About Mr Yu Lap Tang

Following a successful career at the helm of international corporation Hantec Holdings and now Hantec Markets in the UK, Mr Tang has taken a thoughtful and endlessly insightful approach to travel, leaving no stone unturned in his quest to see every country in the world in his lifetime.

 

Already successfully launched in Cantonese and Mandarin, ‘South America Revisited’ is now available in Australia and with helpful first hand travel tips, personal photographs and insight unlike any other guidebook.

IlluminateUs worked with Mr Tang’s team on the English release of “South America Revisited; A World of Carnival”, including publicity and media relations surrounding the national launch in Sydney.

 

Following the success of “Wandering the Southern Hemisphere”, businessman and self-proclaimed globetrotter Yu Lap Tang has ventured further than ever before in his latest book “South America Revisited; A World of Carnival”.

 

For the official Australian publishing ceremony of Yu Lap Tang’s newest release, IlluminateUs didn’t have to venture so far, with the event held at STUDIO atop Sydney Tower, the city’s highest iconic building.

Interiors & Homewares Store
SERVICES
  • Social Media Management & Engagement

  • Content Creation - Photography  

  • Public Relations & Media Management 

  • Digital Marketing & EDM Concept & Design 

  • In-store Events

Vogelhaus engaged with Illuminateus to do multilayered activations and PR support. Firstly a glossy high end photoshoot of areas of the store and products to launch the brand and new website. Management and creation of social media accounts and  further content creation and scheduling managed by IlluminateUs. Working alongside the website designer, IlluminateUs supplied visual and written content to assist with the creation and design planning. 

For events, IlluminateUs created suitable media and invitation lists to engage existing clientele and new contacts with the brand. Consulting on marketing, graphic and business planning with the team is constant, while pitching brand stories to media for ongoing publicity and running activations and planning in-store events to generate consumer interest is key.

About VogelHaus

VOGELHAUS specialises in furniture, homeware, fashion and gifts.

Located in the iconic heritage style Ellaways music building, VOGELHAUS is a blend of classical and modern furniture styles offering everything from New York 5th Avenue design to modern chic contemporary and outdoor aluminium designed tables and chairs.