Client Announcement: Welcome to Aura Makeup Relaunch!
September 14, 2016
IlluminateUsis excited to announce the launch of client Aura Makeup’s new digital and social presence!
Along with experiencing a brand new website, Aura Makeup devotees and new followers will be treated to a revamped website and social channels, as well as a stunning new brand campaign produced and directed by creative talent co-agency Illuminate Management.
Customers will now be able to experience the Aura Makeup brand through the beautifully curated Facebook and Instagram feed, while shopping Aura products online, watching makeup demos or finding stockist information is easier than ever on the brand new website!
Thanks to our co-agency Illuminate Management, the Aura Makeup campaign was produced and directed by our team using only the best creative talent. After picking one of our #DreamTeams perfect for Aura Makeup, we headed to a inner city loft location where the campaign shoot came to life thanks to photographer Breanna Sheather, hair and makeup artist Sheri Vegas, model Sophie Applegarth and on-set styling and direction by our in-house experts.
Aura Makeup is where beauty and conscience combine; creating a high-performance, 100% vegan, cruelty-free, plant based and mineral based cosmetic brand for the everyday woman, the beauty enthusiast, the professional makeup artist, the fashionista & the supermodel.
Australian made and owned, Aura Makeup began on the Sunshine Coast, Queensland with a cause close to their heart – to deliver a ethically-conscious and sustainably sourced makeup line to the market, while still granting the wishes of customers seeking high quality makeup products.